3Prong Power is a company in the Bay Area that converts Prius hybrids into PHEV all electric vehicles. I created the branding for the company, and designed the visual look and feel of the website and promotional materials. With the logo and website especially, we wanted to convey a sense of power, energy, cleanness, freshness, and reliability.

One of the main obstacles that the alternative energy industry seems to face is people's belief that it's less powerful than traditional oil and gas technologies. That was one of the main things that I had to consider when designing for 3Prong Power. I wanted to convey a sense of power, energy, and excitement, and thought that the wordplay with "Charge. CHARGE." would suit it perfectly.